
DIY Web Design Mistakes to Avoid
Advancements in AI have made creating a website in minutes more commonplace for non-designers. However, it can take years to hone the skills needed to build and develop a website that meets your needs and makes sense to visitors.
While I can appreciate AI's assistance in terms of productivity, it can never replace the time and knowledge that the human experience provides.

Bounce rate: What is it, and why should I care about it if I have a website?
I had an email exchange with a client last week about their website. Specifically, they wanted me to direct traffic to another website to complete a booking task. I explained why this is never in your website’s best interest regarding SEO (search engine optimization).
However, while explaining, I realized that if she didn’t understand Bounce Rate, she probably would not understand my explanation.

Webz by Elise: LinkedIn Newsletter
How it all started...
One night in 2016, I sat on my bed building a WordPress website. I'd recently started a blog and worked tirelessly on it to prepare for launch. It was slow going so far, but this particular night, I was frustrated. I asked my husband, who works in IT, for help, but he could not.
This was the last straw. I started to cry.