Can a Website Increase Conversions? Yes. But It's Not the Whole Story.
One of the phrases I hear most often in the web design industry is conversion-focused web design. I don't have a problem with the phrase itself because I genuinely believe a thoughtfully designed website can improve conversions. The way information is organized, the messaging, the calls to action, and the overall user experience all influence whether someone feels confident enough to take the next step.
Is Your Website Keeping Up With Your Business?
Many people think of a website as a one-time project.
You launch it, check it off your list, and move on to running your business and living your life.
But the reality is that your website should evolve alongside your life and your business. Services change, experience grows, and your audience may change over time. The way people search online has also changed drastically in the last few years. If your website isn't keeping up, it can quietly start working against you.
Why Google Business Profile Is One of the Most Underrated Ways to Drive Website Traffic
If you’re a small business owner trying to increase website traffic, you’ve probably heard the usual advice: Post more on social media. Run ads. Start email marketing. Improve your SEO.
All of that can help. But one of the most effective tools I’ve personally used to bring in real leads (especially in between referrals) is one that many business owners either ignore or barely set up:
Google Business Profile.
What You're Really Paying for When You Hire a Web Designer
When most people hire a web designer, they expect a beautiful website. That's certainly part of the job, but it's only a small piece of the value we provide.
One of the biggest advantages of working with a professional happens long before and long after your website goes live. It's the experience we've built by spending hundreds of hours learning the platform, solving problems, and keeping up with the changes that most business owners never have time to follow.
Website Accessibility Isn’t Optional, It’s Essential
If your website isn’t accessible, it isn’t fully open to everyone. And that matters far more than many business owners realize.
Accessibility isn’t just a progressive ideal, a marketing talking point, or something you “might get to someday.” It’s about building digital experiences that actually work for people with disabilities, and it’s increasingly tied to legal expectations too.
Things to Think About When Building a Website
Whether you’re DIYing your website or working with a professional web designer, the same truth applies: a successful website is built on strategy first, design second. Before you choose a platform, a layout, or a color palette, there are a few foundational things worth thinking through, because they affect how your site performs long after it launches.
Your Simple SEO Checklist for Squarespace (And Why It Matters)
If you built a beautiful website on Squarespace, that’s a major win, but there’s one more crucial step before your ideal clients can actually find you: search engine optimization (SEO). Done right, SEO helps your business show up in Google and other search engines so real people land on your site organically (without you paying for ads).
Can Social Media Replace a Website? Not Quite. Here’s Why.
📱✨ It’s a fair question. Social platforms like Instagram, Facebook, and TikTok are powerful tools. They’re where people hang out, discover new brands, and engage with content. For many business owners, social media feels faster, more accessible, and more connected to daily life than a traditional website.
But here’s the catch: Social media can support your business, but it should never replace your website.
Here’s why…
DIY Web Design Mistakes to Avoid
Advancements in AI have made creating a website in minutes more commonplace for non-designers. However, it can take years to hone the skills needed to build and develop a website that meets your needs and makes sense to visitors.
While I can appreciate AI's assistance in terms of productivity, it can never replace the time and knowledge that the human experience provides.
Bounce rate: What is it, and why should I care about it if I have a website?
I had an email exchange with a client last week about their website. Specifically, they wanted me to direct traffic to another website to complete a booking task. I explained why this is never in your website’s best interest regarding SEO (search engine optimization).
However, while explaining, I realized that if she didn’t understand Bounce Rate, she probably would not understand my explanation.
Blogging For Business: The Benefits, How To Format, and Recommended Strategies
Blogs have evolved significantly since they first became popular and have become a powerful tool for personal expression and professional branding. Arming yourself with knowledge about how to structure your blog and best practices is the key to growing your reach online. This strategy can be a game changer for any business if done consistently.
How to Increase Website Visibility
Fun Fact: Three new websites are built every second, with 252,000 new websites created every day (Forbes)
So, crafting a website strategy that ultimately increases your site’s visibility and where it ranks in search engines is necessary. While this is not a post on the various types of website strategies available, I wanted to briefly share the approaches you can take to give you an idea of the thought that should go into your website BEFORE purchasing a domain.