Is Your Website Keeping Up With Your Business?
Many people think of a website as a one-time project.
You launch it, check it off your list, and move on to running your business and living your life.
But the reality is that your website should evolve alongside your life and your business. Services change, experience grows, and your audience may change over time. The way people search online has also changed drastically in the last few years. If your website isn't keeping up, it can quietly start working against you.
Why Google Business Profile Is One of the Most Underrated Ways to Drive Website Traffic
If you’re a small business owner trying to increase website traffic, you’ve probably heard the usual advice: Post more on social media. Run ads. Start email marketing. Improve your SEO.
All of that can help. But one of the most effective tools I’ve personally used to bring in real leads (especially in between referrals) is one that many business owners either ignore or barely set up:
Google Business Profile.
What You're Really Paying for When You Hire a Web Designer
When most people hire a web designer, they expect a beautiful website. That's certainly part of the job, but it's only a small piece of the value we provide.
One of the biggest advantages of working with a professional happens long before and long after your website goes live. It's the experience we've built by spending hundreds of hours learning the platform, solving problems, and keeping up with the changes that most business owners never have time to follow.
Website Accessibility Isn’t Optional, It’s Essential
If your website isn’t accessible, it isn’t fully open to everyone. And that matters far more than many business owners realize.
Accessibility isn’t just a progressive ideal, a marketing talking point, or something you “might get to someday.” It’s about building digital experiences that actually work for people with disabilities, and it’s increasingly tied to legal expectations too.
Things to Think About When Building a Website
Whether you’re DIYing your website or working with a professional web designer, the same truth applies: a successful website is built on strategy first, design second. Before you choose a platform, a layout, or a color palette, there are a few foundational things worth thinking through, because they affect how your site performs long after it launches.
Can Social Media Replace a Website? Not Quite. Here’s Why.
📱✨ It’s a fair question. Social platforms like Instagram, Facebook, and TikTok are powerful tools. They’re where people hang out, discover new brands, and engage with content. For many business owners, social media feels faster, more accessible, and more connected to daily life than a traditional website.
But here’s the catch: Social media can support your business, but it should never replace your website.
Here’s why…
Webz by Elise: LinkedIn Newsletter
How it all started...
One night in 2016, I sat on my bed building a WordPress website. I'd recently started a blog and worked tirelessly on it to prepare for launch. It was slow going so far, but this particular night, I was frustrated. I asked my husband, who works in IT, for help, but he could not.
This was the last straw. I started to cry.
Tools I Use in My Web Design Business Every Day
If you are a small business owner, you can relate to using various platforms and tools to help create and maintain processes that streamline client or customer interactions. Identifying the appropriate tools specifically for your industry can help reduce errors and ensure that tasks are completed accurately.