Can a Website Increase Conversions? Yes. But It's Not the Whole Story.
One of the phrases I hear most often in the web design industry is conversion-focused web design. I don't have a problem with the phrase itself because I genuinely believe a thoughtfully designed website can improve conversions. The way information is organized, the messaging, the calls to action, and the overall user experience all influence whether someone feels confident enough to take the next step.
Website Accessibility Isn’t Optional, It’s Essential
If your website isn’t accessible, it isn’t fully open to everyone. And that matters far more than many business owners realize.
Accessibility isn’t just a progressive ideal, a marketing talking point, or something you “might get to someday.” It’s about building digital experiences that actually work for people with disabilities, and it’s increasingly tied to legal expectations too.