Many people think of a website as a one-time project.

You launch it, check it off your list, and move on to running your business and living your life.

But the reality is that your website should evolve alongside your life and your business. Services change, experience grows, and your audience may change over time. The way people search online has also changed drastically in the last few years. If your website isn't keeping up, it can quietly start working against you.