Can Social Media Replace a Website? Not Quite. Here’s Why.
📱✨ It’s a fair question. Social platforms like Instagram, Facebook, and TikTok are powerful tools. They’re where people hang out, discover new brands, and engage with content. For many business owners, social media feels faster, more accessible, and more connected to daily life than a traditional website.
But here’s the catch: Social media can support your business, but it should never replace your website.
Here’s why…
Bounce rate: What is it, and why should I care about it if I have a website?
I had an email exchange with a client last week about their website. Specifically, they wanted me to direct traffic to another website to complete a booking task. I explained why this is never in your website’s best interest regarding SEO (search engine optimization).
However, while explaining, I realized that if she didn’t understand Bounce Rate, she probably would not understand my explanation.
Blogging For Business: The Benefits, How To Format, and Recommended Strategies
Blogs have evolved significantly since they first became popular and have become a powerful tool for personal expression and professional branding. Arming yourself with knowledge about how to structure your blog and best practices is the key to growing your reach online. This strategy can be a game changer for any business if done consistently.