Web Design & Website Strategy Blog
Things to Think About When Building a Website
Whether you’re DIYing your website or working with a professional web designer, the same truth applies: a successful website is built on strategy first, design second. Before you choose a platform, a layout, or a color palette, there are a few foundational things worth thinking through, because they affect how your site performs long after it launches.
Your Simple SEO Checklist for Squarespace (And Why It Matters)
If you built a beautiful website on Squarespace, that’s a major win, but there’s one more crucial step before your ideal clients can actually find you: search engine optimization (SEO). Done right, SEO helps your business show up in Google and other search engines so real people land on your site organically (without you paying for ads).
Can Social Media Replace a Website? Not Quite. Here’s Why.
📱✨ It’s a fair question. Social platforms like Instagram, Facebook, and TikTok are powerful tools. They’re where people hang out, discover new brands, and engage with content. For many business owners, social media feels faster, more accessible, and more connected to daily life than a traditional website.
But here’s the catch: Social media can support your business, but it should never replace your website.
Here’s why…
DIY Web Design Mistakes to Avoid
Advancements in AI have made creating a website in minutes more commonplace for non-designers. However, it can take years to hone the skills needed to build and develop a website that meets your needs and makes sense to visitors.
While I can appreciate AI's assistance in terms of productivity, it can never replace the time and knowledge that the human experience provides.
Bounce rate: What is it, and why should I care about it if I have a website?
I had an email exchange with a client last week about their website. Specifically, they wanted me to direct traffic to another website to complete a booking task. I explained why this is never in your website’s best interest regarding SEO (search engine optimization).
However, while explaining, I realized that if she didn’t understand Bounce Rate, she probably would not understand my explanation.
Blogging For Business: The Benefits, How To Format, and Recommended Strategies
Blogs have evolved significantly since they first became popular and have become a powerful tool for personal expression and professional branding. Arming yourself with knowledge about how to structure your blog and best practices is the key to growing your reach online. This strategy can be a game changer for any business if done consistently.
Webz by Elise: LinkedIn Newsletter
How it all started...
One night in 2016, I sat on my bed building a WordPress website. I'd recently started a blog and worked tirelessly on it to prepare for launch. It was slow going so far, but this particular night, I was frustrated. I asked my husband, who works in IT, for help, but he could not.
This was the last straw. I started to cry.
Exploring Website Accessibility: A Look at accessiBe
As a web designer, my websites must adhere to specific Web Content Accessibility Guidelines (WCAG) and ADA compliance standards. Web accessibility requires that content and functionality be usable for individuals with disabilities.