
DIY Web Design Mistakes to Avoid
Advancements in AI have made creating a website in minutes more commonplace for non-designers. However, it can take years to hone the skills needed to build and develop a website that meets your needs and makes sense to visitors.
While I can appreciate AI's assistance in terms of productivity, it can never replace the time and knowledge that the human experience provides.

Bounce rate: What is it, and why should I care about it if I have a website?
I had an email exchange with a client last week about their website. Specifically, they wanted me to direct traffic to another website to complete a booking task. I explained why this is never in your website’s best interest regarding SEO (search engine optimization).
However, while explaining, I realized that if she didn’t understand Bounce Rate, she probably would not understand my explanation.

How to Add Some Personality to Your About Page and Why It Matters
The About page is often overlooked or neglected when building a website. However, it can be a powerful tool for connecting with your audience and showcasing your unique personality.
